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SkillCompetitive

Competitor Profiling

Builds one profile of a competitor: their positioning, live ads, estimated traffic, and what customers say in reviews.

Price Free to install
By SkillRune
Add to your agent

How it works

Runs 10 tools in order, in one call. You only pay for the tool calls it makes.

  1. 1Structured Scrape$0.010

    Give a URL and a schema, get back validated structured JSON.

  2. 2Ad Library$0.010

    The active ads a competitor is running across Meta and Google.

  3. 3Traffic Estimate$0.022

    Estimated monthly visits and top channels for a domain.

  4. 4Reviews$0.008

    A quick markdown snapshot of a company's Trustpilot page. For per-review ratings and replies, use reviews.trustpilot instead.

  5. 5Export File$0.002

    Turn a result into a CSV or PDF and get a shareable link.

  6. 6Tech Stack$0.020

    What a site is built with, CMS, frameworks, analytics, payments and ads, plus its social profiles.

  7. 7Keywords a Site Ranks For$0.022

    Every keyword a domain already ranks for, with position, search volume and the ranking URL.

  8. 8Live Ads Search$0.015

    A brand's live ads from the Meta Ad Library: hook, copy, CTA and landing link for each. Works without a Meta app token.

  9. 9Instagram Posts$0.016

    Recent Instagram posts for a profile or hashtag, with captions, hashtags, likes, comments and view counts.

  10. 10TikTok Videos$0.070

    Recent TikTok videos for a profile or hashtag, with captions, hashtags, plays, likes, shares and comments.

Typical run~$0.20

The playbook

The exact instructions your agent follows. Connect SkillRune and ask it to run this skill, or have it read the playbook and work through the steps itself.

Competitor Profiling

Build one sharp profile of a competitor: positioning, ads, traffic, and what customers actually say. Target: a company domain (e.g. linear.app).

Steps

  1. Positioning — web_read on their homepage and, if present, /pricing. Extract: headline promise, target customer, pricing model, and the differentiators they lead with.

  2. Live ads — ads_library with the domain. For each ad, note the hook, the offer, and the angle. Running many ad variants = they're actively buying growth; zero ads is a signal too.

  3. Traffic — traffic_estimate on the domain. Note total visits and the channel split (organic vs. paid vs. direct tells you their growth engine).

  4. Authority — backlinks on the domain (domainRank 0-1000, higher = stronger) to gauge how defensible their organic position is.

  5. Customer voice — reviews_scrape with the company name, and social_search for recent mentions. Pull exact quotes: what people praise, what they complain about, and the words they use for both.

Report

  • One-line read — their strategy in a sentence.
  • Positioning map — who they target, promise, price.
  • Growth engine — where their traffic and customers come from, with numbers.
  • Weaknesses — complaints and gaps a competitor could exploit, with quotes.

Run this skill

Give it a target and watch it orchestrate its tools, step by step. You only pay for the tool calls it makes.

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